TRAFIQUÉ EN FRANCE
Not the first and likely not the last, Indonesian based Sportswear brand Volt & Fast is back with another run on the urban running lifestyle.
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The lookbook was taken by Jérémy Estève, photographer and founder of JRM Digital and also a well-known urban runner. With his POST NO BILLS approach, Jérémy has chosen to associate models printed on posters with emblematic Paris city playgrounds through a vandal but much appropriate way to address our audience thanks to wild postering, stencils, tags and propaganda like “Visibility! Forever!” echoing Alan Moore’s “Freedom! forever!”
As for the products itself, Volt & Fast keep their products in the same level of detail and quality as it was before. The cotton spandex fabric made the T-shirt highly absorbent, which is perfect for that day to day running life. The hats are made from packable lightweight material, while the crewneck sweater keeps you in comfort thanks to the lightweight fabric. And let’s not forget their signature touch, all the screen- printed designs are reflective, guaranteed to keep you visible on your urban night run.
You can shop their collaborative collection at www.voltandfast.com.