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O2 Show leverages trusted retailer and brand relationships cultivated through 5+ years of successful ownership and operation of Coeur Show, whose curated selection of accessories, beauty, and homewares brands gained a loyal retailer following from top-tier retailers, majors, and specialty stores. With an extensive retailer contact list and outreach to over 12,000+ retailer contacts, O2 Show is responding to the growing interest from retailers for more responsibly-made and sustainable products that fit their customers’ needs.
Actively championing eco-conscious fashions as early as 2005, and with more than two decades of experience in the fashion industry, the two founders of O2 Show are committed to promoting an eco-conscious lifestyle and bringing added-value solutions to brands and retailers in the rapidly-evolving fashion and consumer landscape. O2 Show was created in 2019, inspired by the signing of the G7 Fashion Pact and the burning Amazon forest, which provided the impetus for action. Not seeing a wholesale trade show in the US dedicated to promoting ethically-made brands to retailers, the two co-founders created an integrated platform that combines trade shows, retail events, and a strong technology base, to connect brands, retailers, and consumers. O2 Show was created for promoting an eco-conscious lifestyle, not just sustainable fashion brands.
Named after the most basic element, Oxygen, vital to survival and directly linked to climate change, O2 Show capitalizes on Los Angeles’ importance as a buyer destination and its leadership in lifestyle fashion, wellness, and environmental issues. By focusing only on sustainable and ethically-made brands, O2 Show aims to provide a supportive medium for these brands to develop and grow, and a level playing field that minimizes price-driven competition.
“As opposed to established ‘mainstream’ trade shows revolving around large-scale manufacturing and big brands, we know that eco-conscious makers and brands may require a slightly different approach: small is good, quality is greater than quantity, timeless appeal means more than the latest trend, and additional support may be needed,” say the two co-founders of O2 Show.
Launching during LA Market in the newly-redesigned state-of-the-art event space of the California Market Center, O2 Show is conveniently located in the heart of the L.A. Fashion District, allowing easy access for buyers walking between appointments. Showcasing interior design and architecture by Gensler, the C building of the CMC is emerging as the new location for top brands and showrooms in 2020, only steps away from the Cooper Design Space and Newmart Building.
The wholesale show offers brands a variety of space options, tailored to fit their needs, from booths to a selection of individual products merchandised in a boutique-like setting. Combining well-designed, beautiful products with artful arrangements and well-merchandised spaces, O2 Show creates an inspiring, enchanting experience that facilitates discovery and allows retail buyers and merchants to engage with brands and choose products whose stories mesh well with their own merchandising concepts.
Featuring meet-the-maker spaces, brand activations, beauty and wellness lounges, food and beverage tastings, and informational resources and panel discussions in a lush, relaxed setting, O2 Show events provide an immersive and curated brand experience, while at the same time ensuring that brand stories and values are sustainably aligned.
The brand experience will be maintained post-show through the O2 Show online platform featuring brand stories and maker interviews, wholesale ordering, online retail collaborations, and informational resources. O2 Show retail collaborations, pop-up events, future show dates, and other event collaborations with sustainable groups throughout the US will be announced in April 2020.
ABOUT O2 SHOW:
Launching in Los Angeles on March 9-11, O2 show is the premier wholesale tradeshow in the US focused only on promoting ethically-made and sustainable brands in fashion, accessories, jewelry, beauty, wellness, gifts, and homewares. O2 show presents carefully-curated selections of sustainable and ethically-made brands, through an integrated platform of wholesale shows, consumer retail pop-ups, and a comprehensive online platform to build a community of like-minded people, retailers, and brands that share the same values and passion for beautiful, innovative, well-designed products that are responsibly made.
Born out of the desire to promote an eco-conscious lifestyle and provide value-added solutions and resources to brands and retailers, O2 show creates immersive brand experiences and tells their stories, to inspire, connect, and facilitate discovery.
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