I am a skincare enthusiast and beautyphile who is all too familiar with the misconception of what exactly identifies as beauty and aging. Being 45 years old, I have had years of learning from my skincare routine mistakes. I was tanorexic. I never wore sunscreen. I used horrible drugstore brand products. I got no sleep, no water, never washed the day off my face before going to bed at night, over-plucked my brows—you name the bad habit, I did it.
Then at age 27, it all changed. I met the best esthetician in New York, and she changed my life and skin. She taught me that beauty starts with what you put in your body as well as the products you layer onto your skin. This woman, who was much older than me, had the skin and glow of a woman half her age, and I wanted that. I am still a client of hers today, and we both wish we had a picture of my skin from when I first walked into her spa.
I learned that it’s possible to reverse skin damage if you invest the time and money it takes to adopt better skincare routines, use higher-end products, and get facials on a regular basis. I realized that questionable food choices will reflect directly onto your skin. I learned that hydrating your skin is the new Black and sunscreen your BAE. I learned that it is OK to dedicate part of my busy life and schedule to take time for myself and to develop a healthy and useful skincare routine and that this is not being superficial. So yeah, beauty and aging are as much what you put on the inside as you put on the outside. Good genetics will only get you so far.
My generation (Gen X) was previously made to feel that once you turned a certain age, you were over the hill. You got married in your 20s, had most of your kids by your mid-30s, and once you hit 40 you were done. You were supposed to look like a 30-year-old leather handbag and give zero fucks about your skin and the aging process.
No way; this type of thinking needs to be reversed. I came to notice, as I was approaching 40, how little attention was being given to women of a certain age. How little knowledge and resources women in their 40s, 50s, or even 60s had regarding aging, skincare, makeup, and overall wellness. WHY?! Sure, there’s Goop and now Kourtney Kardashian’s Poosh, but they are not speaking to the 40+ population. Why are we so complacent about ignoring true aging women? Why do we always focus the aging question on women under 35?
I am a supporter of early prevention to reverse aging and skin damage, but there are plenty of women who are starving for some help and guidance, too. Let’s help get women 40 and over become more marketable to brands so they too will see that there is a large untapped population of beautiful, strong, sexy consumers in need of some attention, love, and focus. Let us highlight that age is a number and that it is OK if that number is 45 or 52 or 61. We are all aging, but we don’t have to settle for looking like that 30-year-old leather handbag.
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