UNDO-Ordinary is an attitude.
UNDO started off at a fitness pop-up in New York and acts today as a median between people, athletes and opportunity. We make wellness digestible for everyone. We are street athletes that harness the power of community to educate people on how to better care for their bodies. We are a mash up of culture and movement. Fueled by the ethos that there is no finish line.
Designed and packaged for the everyday people by creatives. UNDO builds a bi-annual magazine that has found a way to work beyond the algorithm to reach new eyes with the message of health. With a catalog of fitness elite, nutritionists, activists, writers and artists, UNDO is documenting the here and now without permission.
We ignite and inspire.